Article courtesy of the Las Cruces Bulletin
By Samantha Roberts
On Friday, Sept. 16, a common topic of discussion was addressed at the White House – jobs. But participants of the discussion were not as common; instead, they were “Champions of Change,” selected members of the southwest handpicked to talk about the status of jobs. Among those champions was Las Crucen John Muñoz, site director of Las Cruces Sitel and president of the Hispano Chamber of Commerce de Las Cruces. Muñoz was nominated by Las Cruces Mayor Ken Miyagishima to be selected as a Champion of Change.
“Being nominated by Mayor Miyagishima in a pool of many other talented business leaders here and across the southwest and then being recognized as a handful of Champion of Change and finding out that the interview I did in DC with Fox TV had over 130,000 audience views has my head spinning,” Muñoz said. “Friends and colleagues around the U.S. have called or written saying he saw an article or an interview. I am amazed at the support and well-wishes.”
Muñoz said a plethora of emotions were running through him. “I was scared and surprised, but mostly honored,” Muñoz said. “The real folks that deserve the recognition are the staff members at Sitel – my Sitel family – board members of the Hispano chamber and members of the community.”
At the White House, Muñoz and other champions from San Diego to Laredo, Texas, met with various members of the Obama administration to highlight some of the good things that were happening in the Southwest border region.
“A few initiatives in Las Cruces really caught interest in the White House,” Muñoz said. “Events such as the Reverse Trade Mission and the Small Business Lending Fair, they saw these as new and innovative initiatives that were pushing job creation and sustainability. “It was an incredible experience to share economic development best practices with administration officials and with a handful of leaders from the Southwest.”
Another attention-getter in Washington, D.C., has been the Hispano chamber’s website, bi-monthly publication El Próspero and TV show – the BNC that aims to promote local businesses and nonprofits.
Though Muñoz said he was interested in programs going on in other parts of the country, such as work with San Diego school systems, he said he was especially proud to share the work being done in southern New Mexico.
“I think North America does almost $1 billion a day in trade with Mexico,” Muñoz said. “It makes sense that we leverage this to the benefit of southern New Mexico and find cutting edge ways to be more competitive. There is so much more to this emerging area of our country. Partners such as Doña Ana Community College, The Community Foundation of Southern New Mexico, The Bridge of Southern New Mexico and Mesilla Valley Economic Development Alliance have been great resources to Sitel and to the Hispano Chamber. Beyond that, our community has been our bedrock. Sitel remains active in our community because we have been given so much.”
As another topic of discussion, Muñoz said he was able to go into detail about the growth at Sitel and the company’s contribution to job growth. “Sitel focuses on optimal results and strong customer service,” he said. “And because of the hard work, results and consistently high quality, we have produced in Las Cruces we have been able to grow into new ventures and new jobs.”
Since March, Muñoz said the company has promoted more than a dozen local Sitel employees to leadership and support positions as well as hire more than 100 new people.
“And we are not done yet,” Muñoz added. “I have seen new entrants to the workplace; single parents and second and third career employees learn life and business skills over the past five years. Since we employ hundreds of people, I get a bird’s-eye view of the mosaic of people from all walks of life and ages.”
In addition to the economics of the discussion, Muñoz said he was also proud to talk about the natural benefits Las Cruces has to offer, such as the Organ Mountains and sunny skies. “Pristine wild lands, our majestic mountains, great weather and friendly Southwest hospitality make this a great region to do business, to live and to raise a family,” Muñoz said. “In the midst of hard times, there is still a frontier, can-do attitude not waiting for things to get better or to happen. Instead, New Mexicans are making things happen.”
As for the future of southern New Mexico, Muñoz said he is hopeful the unemployed can find work. “Putting Americans back to work is critical – it’s job No. 1. We can work with our community leaders and with the Hispano Chamber and other partners and our local businesses to make this happen. In the sessions, we would able to identify some potential resources, which may help us create additional jobs in southern New Mexico. Entrepreneurs and business people by design or, by choice, make things happen.”
