Mobile or video marketing anyone? Thinking about using social media? Recruiting Gen Y or Gen X? Improving your email communications? These are just a few of the courses that are now available online through DACC Community Education. Learn what social media is and its role in your business and personal life. Discover what motivates Gen X and Y at work, what incentives they respond to, and what messages they value. Gain an understanding of how to improve your email promotions and responses with tracking and testing. Learn how mobile and video marketing can help you gain new customers and retain old ones. Many more courses are available, and can be viewed at http://www.dacc.nmsu.edu/comed/docs/ComEd-schedule.pdf. To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Mobile Marketing
More than half of U.S. consumers who’ve made purchases on their smartphones have done so in response to mobile marketing messages, with smartphone sales exceeding $420 million in 2011. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.
Course # UGOT120D1 . . . . . . . . . . . . . . . $198
When: Feb 4–Mar 1
Video Marketing
Sight, sound, and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like, and trust,” factor with your audience. You will discover how to use simple online video to quickly bond with your viewer, drive traffic to your Web site, boost business, and build brand awareness. Find out how to shoot simple, effective videos without costly or fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7—even while you sleep.
Course # UGOT132D1 . . . . . . . . . . . . . . . $198
When: Feb 4 – Mar 1
Introduction to Social Media
Get involved in the move from in-person to online communication. Learn what social media is and its role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment, and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.eduor call 575 527 7527.
Course # UGOT115D1……$198
When: Feb 4 – Mar 1
Improving Email Promotions
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT113D1 . . . . . . . . . . . . . . . $198
Day(s): Feb 4 – Mar 1
Facebook for Business
Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a page on Facebook and have some basic knowledge of the platform. In includes the most current updates Facebook has made to pages.
Course # UGOT111D1 . . . . . . . . . . . . . . . $248
When: Mar 4 – 29
YouTube for Business
Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations, and other extra features. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT133D1 . . . . . . . . . . . . . . . $248
Day(s): Mar 4 – 29
