Advanced Web Site Strategies
You have a Web site, but why will your customers want to come back or buy something or take action? Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it. In one month, you will be better equipped to create your own content marketing strategy and create a content-rich Web site that exceeds the needs of your visitors. To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT102 . . . . . . . . . . . . . . . $198
When: Oct 1-26
Boosting Your Web Site Traffic
Acquire the basic skills to boost your Web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your Web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT103 . . . . . . . . . . . . . . . $198
When: Oct 1–26
Google Analytics
Enhance your understanding of program evaluation within the nonprofit context. Find out how to improve your evaluation planning, data collection, data analysis, and data use. Special attention will be paid to the real-world challenges that organizations may face when conducting evaluations, including staff time, and costs incurred in reporting evaluation results to funders. By the close of the course, you will have a complete program logic model and evaluation plan ready for implementation. To sign up, or for more information about this DACC Community Education course, email commed@dacc.nmsu.edu or call 575 527 7527.
Course #UGOT106. . . . . . . . . . . . . . . . . $195
Day(s): Oct 1 – 26
Cyber Security for Managers
Cyber security issues are all around us and reach nearly every part of our business and work, from online banking and education to Facebook and Wi-Fi. Finally, you can get up-to-date on Cyber Security basics and fundamentals. Designed for non-technical managers, directors, and others in the work place, you will find out about threats and vulnerabilities, safeguards, common attacks, viruses, malware and spyware, disaster recover planning, intrusion/detection/prevention, basic security architecture, introductory forensics, and cyber terrorism. At the end of this course, you will have the knowledge needed to practice safer computing and safeguard your business and work information. To sign up, or for more information about this DACC Community Education course, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT105 . . . . . . . . . . . . . . . $248
When: Oct 1-26
Facebook for Business
Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a page on Facebook and have some basic knowledge of the platform. In includes the most current updates Facebook has made to pages. To sign up, or for more information about this DACC Community Education course, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT107 . . . . . . . . . . . . . . . $248
When: Oct 1-26
YouTube for Business
Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations, and other extra features. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT112 . . . . . . . . . . . . . . . $195
Day(s): Oct 1 – 26
Marketing Using Social Media
Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs, and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT109 . . . . . . . . . . . . . . . $195
Day(s): Oct 1 – 26
Twitter is a hot social media platform these days-and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers-and discover the best ways to create relationships and network with your key constituents. You will find out the best-and easiest-techniques for successful interactions in the Twitterverse. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT111 . . . . . . . . . . . . . . . $195
Day(s): Oct 1 – 26
Media Buying Strategies
Discover the marketing planning process to clearly delineate the relationship between marketing and media-buying decisions. Marketing functions are examined through case analysis to successfully integrate all elements of the media-buying process. Develop your skills in this process from a business decision-making perspective. This approach reflects the emphasis on the marketing decisions that business owners are most likely to confront in their marketing operations when meeting with various media outlets and managing their marketing campaigns. Come away with knowledge of media buying strategies to promote your organization and boost sales and profits. To sign up, or for more information about this DACC Community Education course, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT113 . . . . . . . . . . . . . . . $198
When: Oct 1-26
Creating Cell Phone Apps
It seems that nearly everyone is carrying and using a smart phone these days. Smart organizations across the globe are investing in building smartphone applications. The challenge with traditional smartphone applications is that development is highly technical and very expensive. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy, and market smartphone applications across Android and iPhone platforms. This course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand how to quickly deploy smartphone applications. At the end of this course, each participant will know how to easily build smart phone applications for their businesses, without any of the programming which is normally required. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT102 . . . . . . . . . . . . . . . $245
Day(s): Oct 1 – 26
