Mobile Marketing
More than half of U.S. consumers who’ve made purchases on their smart phones have done so in response to mobile marketing messages, with smart phone sales exceeding $420 million in 2011. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. To sign up, or for more information about this DACC Community Education course, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT114 . . . . . . . . . . . . . . . $198
When: Sept 4-28
Video Marketing
Sight, sound, and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like, and trust,” factor with your audience. You will discover how to use simple online video to quickly bond with your viewer, drive traffic to your Web site, boost business, and build brand awareness. Find out how to shoot simple, effective videos without costly or fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7-even while you sleep. To sign up, or for more information about this DACC Community Education course, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT119 . . . . . . . . . . . . . . . $198
When: Sept 4-28
Program Evaluation for Nonprofits
Enhance your understanding of program evaluation within the nonprofit context.
Find out how to improve your evaluation planning, data collection, data analysis, and data use. Special attention will be paid to the real-world challenges that organizations may face when conducting evaluations, including staff time, and costs incurred in reporting evaluation results to funders. By the close of the course, you will have a complete program logic model and evaluation plan ready for implementation. To sign up, or for more information about this DACC Community Education course, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT116…………$248
When: Sept 4 – 28
Entrepreneur Boot Camp
Starting a business is something that all of us have thought about at one time or another. Gain insight into the characteristics, knowledge, and skills needed to become a successful entrepreneur. At the end of this course, you will be able to identify the abilities required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage your new business. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT106…………..$198
When: Sept 4 – 28
Introduction to Social Media
Get involved in the move from in-person to online communication. Learn what social media is and its role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment, and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.ed or call 575 527 7527.
Course # UGOT111…………$198
When: Sept 4 – 28
Recruiting and Retaining Gen X and Gen Y
Generation X balances work and friends and family. Generation Y, the largest generation in human history, has never known a time when there was not a World Wide Web. They each have very different work styles than the Baby Boomer generation. Get an understanding of both Gen X and Gen Y from an expert who programs and markets to Gen Y. Discover what motivates them at work, what incentives they respond to, and what messages they value. Then take home practical, how-to tips and techniques for recruiting and retaining Generation X and Gen Y workers. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT110 . . . . . . . . . . . $175
Day(s): Sept 4 – 28
Improving Email Promotions
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. Come join the fun in this new online DACC Community Education course! To sign up, or more information, email commed@dacc.nmsu.edu or call 575 527 7527.
Course # UGOT107 . . . . . . . . . . . . . . . $195
Day(s): Sept 4 – 28
